Wednesday, April 30, 2014

Productizzle Updatizzle- I've been working with Connor too long :)

What a crazy semester this has been. To be honest, there were moments when I had my doubts we would ever get the film done. A few weeks ago the cut of our film was still raw interview footage, no B-Roll, no animations, no music, no credits-- nada. For majority of the semester I had very little involvement in the editing process. I decided to take the initiative to give more creative input and express my opinions on the cut. My ideas were extremely well received and I am so glad I decided to help out because with all our powers combined, the film has made a complete 180! To see it finally come together has been a relief, but also extremely exciting. I'm really proud of what we've done and what we're representing. For what's at stake, I hope our film can make an impact in North Carolina. Even if it changes just 1 person's mind about their opinion of the Film Incentive, I will be happy.

I've chosen to follow a path in the business side of filmmaking, but thanks to my awesome team members Robert and Connor, I've learned so much more about the creative and technical side of the industry, improved my craft, and have grown to appreciate aspects of filmmaking that I had little experience with/knowledge of. YAY!

Wednesday, April 9, 2014

Visions 4!

This was my second year attending the Visions Film Festival & Conference. Last year's festivities were amazing, but this year Visions knocked it out of the park. I'm incredibly impressed with my fellow classmates (and Shannon!) who dedicated so much time and effort to put on such a fantastic event; their efforts made last weekend one of the greatest things I've experienced while being at UNCW! The event itself was so well organized, but the icing on the cake was the pool of talented filmmakers and scholars who got to showcase their work. I had heard so much about the awesome film submissions all year long and couldn't wait to see some inspiring work. Of course I was expecting to see great student films from all over, but I was not prepared for the mass amount of ingenuity and genius that radiated from each film. Gifted doesn't even begin to describe the featured filmmakers and scholars. I attended the 2nd film block and was absolutely blown away by every single filmmaker and animator. Creativity, originality, production value- they had it all and kept everyone in that audience captivated the entire time. I couldn't believe that Pandy, Dia De Los Muertos, Straight Down Low, Heartbeats of Fiji, to name a few, were done by students not much younger or older than I! I was truly inspired by their craft and felt motivated to push myself to create something as phenomenal as their work.

I honestly wish I could have joined the Visions team! To see everyone's hard work come together like that must have felt so surreal, it would've been a great thing to be a part of. Although we won't be able to submit our film for Visions 5, my goal for every other film festival we (hopefully) get accepted in to will be to leave the audience as astounded as the Vision's audience was for their guests. The festival was a great reminder for myself that I must always work to my full potential and strive to create something that will not only be received well, but will also reflect me as a person and filmmaker.

Wednesday, April 2, 2014

Festival & Marketing Budget



FESTIVAL/OUTREACH BUDGET

4/2/14

Keep It Rolling









Festivals Budget Actual Difference ($) Difference (%)

Festival Submission Fees $400 $230  $170.00 42.5%

Blank DVDs (30 pack)
$12.00  $(12.00)

Manila Envelopes ($.20 ea)
$0.60  $(0.60)

Shipping $105 $46.00  $59.00 56.2%

Postage
$2.00  $(2.00)

Marketing & Outreach        

Graphic Design- Seed Nouveau $400  $(400.00)

Postcard Design $200 $200  $-   0.0%

Printing Services- Postcards $100 $100  $-   0.0%

Printing Services- Posters (5) $100 $100  $-   0.0%

Website- Domain & Hosting (12 months) $300 $80  $220.00 73.3%

Total Expenses $1,480  $1,170.60 
0.0%




















































































Monday, March 31, 2014

Film Festival Submission Plan

There were a few factors that went into deciding which film festivals we would submit to. First and foremost, we feel our film is pointless to exhibit unless someone from the group is able to attend, especially at film festivals outside of North Carolina. While the topic is localized, the message is useful to any state with an incentive, but at first glance, people may see it is about North Carolina and film enthusiasts and supporters may not feel a personal connection to it. Having one of us in attendance to discuss the film and the movement would be more beneficial to the success of the film. For the most part we kept the festivals within driving distance, with a few exceptions. We also wanted to aim for representation in our respective home states (Seattle Shorts Film Festival for Sarah & Reel Independent Film Extravaganza for Connor).

The second factor was the date of the film festival. Since the Film Tax Incentive is set to expire in January 2015, we need to screen the film prior to that in order to build support. That being said, we have a limited time frame based on submission deadlines.

  • Orlando Film Festival is a program that is by filmmakers, for filmmakers. More importantly, they are extremely welcoming and encouraging to student filmmakers. This festival is a great outlet for educational outreach as well.
  • River's Edge International Film Festival attracts people who are serious about the art of film; attending the festival would create opportunities to educate others about incentive programs/supporting their local programs as well as networking with people who are equally passionate about the topic of our film.
  • Cucalorus Film Festival- no brainer :) The support we've received from local film industry members out of Wilmington has been incredible. During the production process, the community has been super supportive and resourceful; screening the film here would show that their efforts have not gone unnoticed and we're all in this fight together!
  • Petaluma International Film Festival- California representation! The big dogs in California are the ones with the choice. They decide where they want to make their films and we need to make them understand why North Carolina needs to stay in the mix. Of course they do not decide if the incentive stays or goes, but their support could be a deciding factor for the NC Government.
  • Indie Memphis Film Festival- Top 20 event by Southern Tourist Society; the publicity we could receive from screening here would not only benefit our own film careers, but would also increase awareness of the our ever-growing film industry.
  • Underexposed Film Festival YC- the title says it all; the situation with the NC Film Tax Incentive is definitely underexposed right now. This festival will be a great way to gain exposure and also get support from a neighboring community.
  • Asheville Cinema Festival- Similarly to why we want to show at Cucalorus, the North Carolina film community is what this documentary is all about. We want to spread the love for NC Film!


Festival Name Submission Date Deadline (Ea/Reg/Lt/Ext.) Submission Fee Category Submission Format Location Date of Festival
Orlando Film Festival 1-May-14, 1-Jun-14 Early / Regular $25/ $30 Documentary Short Secure Online Screener Orlando, FL October 22-26, 2014
River's Edge International Film Festival 15-May-14, 15-Jul-14 Early / Regular $20/ $25 Documentary Short DVD & Blu-Ray Paducah, KY November 6-9, 2014
Cucalorus Film Festival 20-Jun-14 Early $20 Short DVD or Online Screener Wilmington, NC November 12-16, 2014
Petaluma International Film Festival 15-Aug-14 N/A No Entry Fee Documentary Short DVD Only Petaluma, CA October 17-19, 2014
Indie Memphis Film Festival 14-May-14, 18-Jun-14 Regular/Late $25/ $35 Documentary Short Secure Online Screener Memphis, TN Oct 30-Nov 2, 2014
Underexposed Film Festival YC 5/16/2014, 20-Jun-14 Regular/Late $20/ $35 Documentary Secure Online Screener Rock Hill, SC November 13-15, 2014
Asheville Cinema Festival 15-Jun-14 Regular $35 Documentary Short Secure Online Screener Asheville, NC  November 7-10, 2014
Seattle Shorts Film Festival 30-May-14, 30-June-14 Late/Extended $10 College Students Shorts Secure Online Screener Seattle, WA 15-Nov-14
Reel Independent Film Extravaganza 1-Jul-14 Late $40 Documentary Secure Online Screener Washington, DC October 10-16, 2014

Wednesday, March 26, 2014

Production Update: Week of March 23

This week, our focus is on securing the right, credible interviews that will strengthen our story. Our Tuesday interview was with Beth Becka (which has been rescheduled to next Tuesday due to her illness), acting coach/owner of Insight School of Acting in Wilmington. She is extremely passionate about the industry here and the the acting jobs created help support her business as more and more people are seeking training to help further their career.

Our Indiegogo promo video is live and we have received awesome feedback for it. We're putting the final touches on the trailer and will have the official trailer by Friday. The deadline for me to submit the trailer to the RiverRun Pitch Fest is Friday, so that will be a top priority this week.

We've had to go back to the drawing boards to truly find the story we want to express. We've re-evaluated our interviewees and have since switched gears a bit in regards to who we are interviewing. I've contacted CBS Publicity to try and get permission to film on the Under The Dome set, local actress Sydney Penny (All My Children, The Bold and The Beautiful) for an interview, Marty Siu who has an extremely successful casting company, MJ Hilton, assistant to the producer on Under The Dome, Albert Hedgepeth III- Emmy Award winning cinematographer/sound recordist, and Connor has contacted some other individuals in the community.


What we've come to realize is, 45 of the 50 US States have film incentives. The big dogs in L.A. have options and I guarantee it doesn't make a difference to them if North Carolina loses the Film Tax Incentive or not- they'll just move on to the next state. To the people here in North Carolina, however, it's a huge deal; it's their livelihood, their state's economy, their culture. With our film, it's our job to make it matter, not just to North Carolinians, but to the big dogs in the film industry and the government.


#SaveNCFilm

Thursday, March 13, 2014

Production Update: Week of March 9th

Immediately after returning from Spring Break, we jumped right back into the project full swing. We had our weekly Monday meeting as usual to regroup and come up with a plan of attack for the upcoming weeks. We finally got the Indiegogo Campaign up and started promoting our Facebook page like crazy. In the past 3 days, we've gained over 330 supporters on Facebook and raised $410 through Indiegogo! The support from friends and family has been incredible, but I'm overwhelmed by the growing support and positive reinforcement we've received from the North Carolina Film Community and other kind strangers from all over. We're not just making a film, we're fueling a growing movement! We finished off the meeting by editing our interview questions for the following day and preparing Tuesday's shooting schedule.

 On Tuesday, I had class until 3:15, so the plan was for Connor and Robert to head over to Screen Gems at noon to shoot some B-Roll and begin setting up for our 3:30 interview with Johnny Griffin, Wilmington Regional Film Commissioner. My professor was so gracious to let me leave class early so I could get to Screen Gems in time to help set up. The interview went well, although we experienced some issues with sound that we will hopefully be able to fix, otherwise we may have to schedule a second interview with Johnny.

At 4:30, we hit the lot for a quick interview with Kyle Linderman, a Screen Gems employee in the lighting & grip department. Then it was over to the editing lab to sort through dailies & prep for editing.

At 9:00 we interviewed Shaun O'Rourke, a local actor and driver currently working on Under The Dome. Shaun was extremely insightful and passionate about the Film Tax Incentive issue & I think his interview is going to be received well by our audience.

We're now in talks with Beth Becka, owner of Insight School of Acting, who would like to share her story with us and will allow us to film her acting class, which consists of many actors who would no longer have acting opportunities should the Film Tax Incentive expire.

Production Update: Before/During Spring Break

Prior to Spring Break, we made some progress on our marketing and outreach projects. We filmed a segment for our Facebook/Indiegogo/future website that features Robert, Connor, and myself discussing North Carolina's jeopardized film industry, what our plans are for Keep It Rolling, and asking people for their support. That video is currently being edited and will be up within the next week. We also had a mini photoshoot for the film poster & our pictures that will accompany our bios on the website.

We also planned out the donation amounts/perks and the informational section for the Indiegogo Campaign page. Our plan was to finalize everything and go live over Spring Break, but we ended up waiting until we all were back on Monday so we could all meet in person...working from 3 time zones/2 countries is easier said than done! We were able to launch our Facebook page over break and I did some research on partnering with the NC Production Alliance to support each others causes and find people who would be willing to share their testimonies with us. I have yet to hear back from Katy Feinberg, one of the founders of the advocacy group, but will continue to try to get in contact with someone from the NCPA to work with us. 

Wednesday, March 12, 2014

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Production Update- Raleigh shoot

We got the ball rolling a few weeks ago with an interview with Aaron Syrett, NC Film Commissioner/Director. Robert, Connor and I made the trek up to Raleigh for the day to shoot some B-Roll of the capital and get the interview- we even managed to get a job offer from Boylan Bridge Brewpub (sorry Zach, we're entering your territory now). The interview was insightful and Aaron gave us some great leads for more people and places to get information from.

We definitely learned a valuable lesson in location scouting. Since we were unable to scout out the film office prior to filming, we requested some pictures of the film office to get a better idea of what we were working with. They were able to reserve a conference room for us, and the pictures helped us out immensely, however, the conference room was much smaller than we expected. It was a tight fit to get all the equipment set up, but we managed to get everything we needed. 

Sunday, January 26, 2014

Expert Bios/Interview Questions

Aaron Syrett- North Carolina Film Commissioner
1.    How did you get involved at the NC Film Commission?
2.    What are your duties as a film commissioner?
3.    For someone who may be unfamiliar with it, what exactly is a film incentive and how did the incentive program start in North Carolina?
4.    How do film incentives benefit the film industry? How does it benefit North Carolina specifically?
5.    Many successful films such as Iron Man, Safe Haven, The Secret Life of Bees, The Hunger Games, etc. were filmed in NC. What makes North Carolina a prime location for film production?
6.    Though the decision to cut the incentive is not final, how is the situation currently affecting film production out of NC and the individuals working here?
7.    What has been your role/the NC Film Office’s role in convincing lawmakers to renew the incentive?
8.    How will the state benefit from the tax incentive being cut? How will it suffer?
9.    What is the fate of the film industry in North Carolina should the tax incentive be cut come January 2015?
10.    How can people take action to stop Governor McCrory from cutting the incentive?


Expert Bio-

Aaron Syrett is coming up on his 7th year as Director and Film Commissioner for the North Carolina Film Office. He received his degree in Communications for Film, TV, Radio, and Marketing from the University of Utah and a Certificate for Motion Picture Producing from the Rockport School of Film. Prior to accepting his position at the NC Film Office, Syrett held the same title for the Utah Film Commission for 9 years and served as US Caucus Chair for the Association of Film Commissioners International for two. He has been credited on nearly 70 films and television series, including Austin Powers in Goldmember, How the Grinch Stole Christmas, The Hunger Games, and Nights in Rodanthe. Aaron has been working to build upon North Carolina’s legacy and “boost the global visibility of North Carolina’s resources.”




Sharon Decker- Secretary of Commerce
1.    What are your responsibilities as the Secretary of Commerce?
2.    Since you have been appointed to the Governor’s cabinet, what has been your involvement with the North Carolina film industry?
3.    In 2006, Governor Mike Easley signed the film incentive into law to encourage film production in the state rather than internationally. Why is there now discussion of it coming to an end?
4.    How does North Carolina benefit as a state by renewing the film incentive?
5.    What would be the downside if the state were to continue offering the film incentive?
6.    How will the state be negatively affected by cutting the tax incentive?
7.    What is Governor McCrory’s current stance regarding the film incentive?
8.    In early December, you were quoted saying, “We want the film industry to grow in the state and we’re committed to figuring out how best to facilitate that.” How will the industry continue to grow if there is no incentive program to motivate filmmakers to come to North Carolina?
9.    In 2012, the public voted on whether or not Wilmington should build a $37 million ballpark for minor league baseball. How would this have been a better use of government funds over the already established and thriving film industry?
10.    What will be the new focus for government spending should the film industry lose its tax incentive? 


Expert Bio-

In 2013, Sharon Allred Decker was appointed to Governor Pat McCrory’s Cabinet as Secretary of Commerce. After graduating from the University of North Carolina at Greensboro, Decker spent over 17 years with Duke Power Company, working her way up to become the Chief Communications Officer and Vice President of the company. In her 30+ years of experience in business and commerce, Sharon Decker also founded the Lynnwood Foundation, the William States Lee Leadership Institute, served as chair of the Charlotte Chamber, president of the Doncaster division of Tanner Companies, and created and served as the CEO of the Tapestry Group. Decker happens to be a proponent for the film incentives and believes they are necessary to be a competitor in the film industry. 




** need to rework the order/strength of some of the questions...any thoughts?**

Tuesday, January 21, 2014

New Interesting Article..

Came across a news article that was released today (1/21/14) headlined, "Reports Conflict On Impact of NC Film Incentives." Apparently one of the statistics from another article I posted, the one regarding the study showing the $10 million economic impact for the Cape Fear Region, was not quite accurate. The article states,

"That study shows that an estimated 4,000 jobs were created by the film industry in 2012, but those jobs cost state taxpayers about $18,500 each. While the industry had a $400 million impact statewide, the state's general fund lost more than $60 million on the tax credit."

What to make of that...

http://www.miamiherald.com/2014/01/21/3883774/reports-conflict-on-impact-of.html

Read more here: http://www.miamiherald.com/2014/01/21/3883774/reports-conflict-on-impact-of.html#storylink=cpy

Monday, January 20, 2014

Research continued..

Here are some articles I found that discuss the film incentive..

This article discusses the governor's decision to cut the film incentive. It goes into depth about the productions and companies that gained much success through filming in North Carolina.

http://www.ncfilm.com/news/699/109/Governor-s-Office-Announces-2013-Year-End-Estimates-for-Film-in-NC.html

This article talks about the losses NC will see as a state due to the millions of dollars in lost tax revenue. A study was done to show just how much impact the loss would have on the state, and will hopefully be used to "make the case in favor of the incentive's importance to the state's economy."

http://www.starnewsonline.com/article/20131203/ARTICLES/131209923/1177?Title=Study-reveals-potential-10-million-loss-without-film-incentive#gsc.tab=0


Earlier in December, Governor Pat McCrory decided to reconsider his stance on the film incentives. There is potential for the program to be revived, as McCrory has recognized the benefits film and television production has brought to the state.

http://variety.com/2013/film/news/north-carolina-governor-helps-revive-hopes-for-renewal-of-states-production-tax-credit-1200969932/

This is an interesting page that briefly runs through the film incentives by state. I'm curious to see what other states are facing similar issues with the incentives potentially being cut, which states are seeing continued success and support, and even which states are benefiting from North Carolinian filmmakers searching elsewhere for work.

http://www.ncsl.org/research/fiscal-policy/state-film-production-incentives-and-programs.aspx

Most of the articles and news coverage regarding the film incentives date before December 18, 2013. I have yet to find anything more recent than this; I know the decision is still at hand and hope it stays prominent in the media.   

The search continues..

Sunday, January 19, 2014

Concept Research

The fate of the North Carolina Film Incentives has been a hot topic for the past year. While Governor Pat McCrory believes the film incentive needs to be cut and the state does not benefit from it, individuals linked with the film industry argue otherwise. There are many proponents of the NC film incentives; tons of support can be found in or around the Wilmington area and are invested in keeping the film community alive here- including companies such as The Production Source and the Wilmington Film Commission.

I knew about the issue of keeping or cutting the film incentive, but was not thoroughly educated on how the commission works. I decided to research the topic itself first; I found that North Carolina offers a 25% refundable tax credit for every film who "reports the qualified expenses" on their tax returns (with a max budget of $20 million) and films are permitted to film on State-owned property for free. Many types of productions qualify for the film incentive- Feature Films, Direct-to-Video, Episodic Television Series, Movies of the Week, Television Mini-Series, Reality Television, Commercials, Documentaries, Animation Productions, and Webisodes. 

It seems to me that one of the biggest issues,  should the film incentive be cut, is the thousands of men and women in the film industry who will be unemployed or have to search for jobs elsewhere. Along with finding out more information about the film incentive itself, I'd like to talk to individuals who have worked on successful films and can vouch for the program; I'd also like to discuss the topic with people who are about to or may have already moved just to make a living. 

As for receiving access to the Cucalorus/Screen Gems Oscar party, Connor and I both are acquainted with Dylan Lee, Board President for Cucalorus (and GTV manager for the City of Wilmington); I believe he will be a good contact to break ground with interviews & B-roll. Channing might be able to hook it up too :) 

Once our group meets and has a clear idea of the direction we want to go with our film, I will intently look for more specific potential locations for filming, contacts/interviewees and post it here!